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Posts tagged hasbro

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So… Hasbro Studio Shorts (a new official youtube channel Hasbro is using to release clips and short animations from their various properties, most notably the actually really well done MLP Rainbow Rocks cartoons) recently uploaded what they entitle “Transformers ULTIMATE Puns Mashup”

I don’t think most of these are puns, but they put Beast Wars up in this, so I am satisfied

Filed under maccadam transformers hasbro beast wars transformers prime g1 hasbro studio shorts

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Double Layer episode 2 is live!

In this outing, we take a look at the HUB’s criminally under appreciated action/adventure cartoon Kaijudo (it’s got robots AND dragons in it, what more do you want?), and discuss the implications of underselling children’s media/genre fiction

(And for those interested, I also sneak in some love for GLTAS, Tron Uprising, and Pacific Rim. Gotta be me)

Filed under double layer kaijudo kaijudo rise of the duel masters hasbro kaijudo: rise of the duel masters kaijudo: clash of the duel masters cartoon review

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Anonymous asked: Thought on Jem and the Holograms?

I really like Jem and the Holograms, I don’t think it gets enough credit.

I mean, yes, stylistically it’s very dated. But the basic building blocks are solid, particularly the cast.  And tha’s where Jem really shines as its a story unabashedly about a group of women with varying ages, interests, personalities, and life goals. Many went through arcs as the show progressed (interesting for an 80’s toy-bait cartoon), the villains are humanized, and everyone’s interpersonal dynamics were pretty strong. Jerrica’s an interesting heroine, she’s got strong goals, responsibilities, and convictions (running a record label and an orphanage) but also realistic limitations (she has many moments of fear, sadness, and self-doubt). In her “Jem” persona, she’s an unstoppable powerhouse of personality, but the show never forgets her humanity underneath.

Plus, in spite of all the drama her and Rio had with the Jem thing, I kinda like how the protagonist of a girl’s cartoon show had a steady, long-term boyfriend and said relationship was approached fairly seriously.

Filed under Jem and the Holograms jem hasbro Anonymous

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biorobo:

draqua replied to your photo:o-))))))))))
That “18+” guy is hot stuff

I was more focused on the complete blatant exclusion of girls even in the collectors category 

Real Talk: I am also disappointed by complete gender split between boys toys and girls toys. Not that I expect revolutions from investor events, but still it’s depressing.

But what really grinds my gears is how Hasbro isn’t showing the same type of “multi-generational consumer” planning towards its girls toys. Hasbro’s ready to shill Transformers toys to men well into their thirties, but has no visible plans to capitalize on the female market once the teen years hit and that’s a damned shame. True, cause and effect issues are at play; women in general have less disposable income than men, geeky interests aren’t as socially acceptable for women, female oriented brands tend not to have elements which readily appeal to older audiences, etc. But still, discussing why these problems exist is super important.

Now, one might question the good sense of better equipping a multinational entertainment company to access adult womens’ hard-earned dollars. To which I say: nyeh.

Filed under transformers hasbro children's toys children's media mlp toy fair 2014 I am not a huge MLP buff but I know for a FACT that there is a large and well organized base of G1 toy collectors Unlike Transformers Hasbro does little to appeal to fans of past MLP generations and I think this is a wasted oppertunity

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jasonenright:

draqua:

So it seems Augusto Barranco, concept artist of Transformers Prime, did a whole slew of design work for Dreadwing’s spacecraft, which only appeared for a few seconds of episode time.

But thanks to the magic of Barranco’s Deviantart gallery, we can appreciate every glorious detail about mothy-wothy’s ship along with other official production artwork!

Individual Sources (x)(x)(x)(x)(x)

One of the coolest parts of the Hasbro Studios offices here in Burbank is that the walls of the conference rooms and offices have tons of concept artwork like this on the wall. it is almost too much to take in.

Ahh… Sounds like heaven

Filed under jasonenright tfp hasbro transformers prime

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So it seems Augusto Barranco, concept artist of Transformers Prime, did a whole slew of design work for Dreadwing’s spacecraft, which only appeared for a few seconds of episode time.

But thanks to the magic of Barranco’s Deviantart gallery, we can appreciate every glorious detail about mothy-wothy’s ship along with other official production artwork!

Individual Sources (x)(x)(x)(x)(x)

Filed under maccadam transformers prime dreadwing tfp Augusto Barranco transformers concept art hasbro

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Jem, the pink-haired ’80s cartoon rocker, made a “truly outrageous” return to pop culture last summer at Comic-Con with a high-end collectible figure from Hasbro and Integrity Toys.
She sold out quickly, so Jem’s coming back glammed out with a special “Glitter N’ Gold” figure ($140) that’s a nod to a version from her original era. This time, though, she comes with more detail, a better and more realistic sculpt, and accessories including an extra dress and a record trophy.
The only thing not carried over from the ’80s? A cassette tape, which probably to anybody younger than teen years would cause head scratching.
There was so much feedback and excitement for Jem on the convention last year that Hasbro felt “Glitter N’ Gold” was right up their alley, says Samantha Lomow, senior vice president, global brand marketing.
"We really listened to the fans about what they would be looking for. This was inspired by some of those on the floor conversations."
Old Jem cartoons are still shown on Hub Network, but Hasbro does have future plans for Jem and her alter ego Jerrica Benton. “Stay tuned for now,” Lomow teases.
Even though she is pushing 30 years old, Jem continues to resonate today, mainly because of the duality in character between the over-the-top Jem and conservative Jerrica. 
"She is the embodiment of that personality today in pop culture," Lomow says. "Jem was ahead of her time in a lot of ways. It really did celebrate girl empowerment and girl power in a very fashionable way. There is this desire of parents today to share Jem with their kids because it is still relevant."

Hmmm… Very interesting.
A new toyline? Some anniversary merch? Or a full on revival?

Jem, the pink-haired ’80s cartoon rocker, made a “truly outrageous” return to pop culture last summer at Comic-Con with a high-end collectible figure from Hasbro and Integrity Toys.

She sold out quickly, so Jem’s coming back glammed out with a special “Glitter N’ Gold” figure ($140) that’s a nod to a version from her original era. This time, though, she comes with more detail, a better and more realistic sculpt, and accessories including an extra dress and a record trophy.

The only thing not carried over from the ’80s? A cassette tape, which probably to anybody younger than teen years would cause head scratching.

There was so much feedback and excitement for Jem on the convention last year that Hasbro felt “Glitter N’ Gold” was right up their alley, says Samantha Lomow, senior vice president, global brand marketing.

"We really listened to the fans about what they would be looking for. This was inspired by some of those on the floor conversations."

Old Jem cartoons are still shown on Hub Network, but Hasbro does have future plans for Jem and her alter ego Jerrica Benton. “Stay tuned for now,” Lomow teases.

Even though she is pushing 30 years old, Jem continues to resonate today, mainly because of the duality in character between the over-the-top Jem and conservative Jerrica.

"She is the embodiment of that personality today in pop culture," Lomow says. "Jem was ahead of her time in a lot of ways. It really did celebrate girl empowerment and girl power in a very fashionable way. There is this desire of parents today to share Jem with their kids because it is still relevant."


Hmmm… Very interesting.

A new toyline? Some anniversary merch? Or a full on revival?

(Source: USA Today)

Filed under jem hasbro jem and the holograms jerrica benton truly outrageous the hub hub network

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Consider the following…

In 10 to 15 years, barring any sort of major catastrophe, all the little children who are watching Transformers Rescue Bots right now will have grown up into teenagers and young adults.

Hasbro will inevitably be planning a revitalization of the Rescue Bots brand in some way. Maybe a show done in all 3D CGI. Maybe it takes place in outer space and the ‘Bots are space station repair workers. Maybe Decepticons are incorporated into the show. Maybe the re-boot is aimed at an older demographic this time and thus contains scenes of violence and crude humor. Maybe the alt-modes of the main cast are heavily changed, and maybe several cast members are removed and/or replaced with the exception of Heatwave due to brand recognizability.

Regardless, all those Rescue Bots fans will be tapping away on their IPad 20’s, holo-keyboards, and gabbing away through future!Skype about how Hasbro has made such a horrible mockery of their beloved childhood show and how this new installment can only bring shame and ruin on what was once such a pitch perfect offering.

image

Filed under maccadam rescue bots transformers hasbro transformers rescue bots heatwave beast wars fandom

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iam-artist asked: Any thoughts on the whole Equestria Girls thing? I personally find the premise disgusting, as it seems to be filled with high school cliches such as proms yadda yadda yadda disgusting things those are-it really seems to me they're reducing it to another typical girl's show whereas MLP stood out from them. And is the human world infected with some skin conditions?

I’m withholding judgement for now…

I get the premise behind Equestria Girls, Hasbro has grown envious of Mattel’s rampant success with Monster High fashion dolls longtime success of Barbie, so they want a cut of the cake. Hasbro is a toy company first and foremost, they provide entertaining cartoons to different demographics only as long as the money flows. But it does seem to me they simply grabbed one of their most visible Girl’s Toy brands and quickly worked in an angle for human dolls that came right out of left field. Yes: I find the whole project very odd, but that doesn’t mean it’s bad.

imageHaving seen the trailer earlier this evening, I remain cautiously optimistic about the quality of the film. The animation looked okay, the movements seemed fluid, and the horse-to-human jokes were creative. At the end of the day, regardless of corporate rationale underscoring the inception behind a piece of media, an entertaining story with charming characters are what I want. Yeah, the whole plot to win “the Princess crown” from a condescending bully-character rival is a little smaltzy, but we’ll just have to see. Maybe the movie won’t be very good, maybe it will be. I’ll reserve final call for when it comes out.

imageI don’t think there’s anything inherently wrong with high-school themed stories about prom planning, self confidence, and paling-it-up with your BFFs; just so long as its told well. The Monster High webisodes and specials are basically 100% typical highschool stories, but presented through the quirky lens of well developed, freaky fab monster teens, with equally creative ghoulish set-pieces. It’s not so much the “what” of your stories but the “how”, “why”, and “who” that ultimately make the difference between something paltry versus something entertaining. The trappings of a “girly” show ought never to be considered automatically condemning. The Barbie films are likewise fairy tales and other related fantasy world retold through the eyes of Barbie and friends with extra a little extra sugar and spice for flavoring.

So, to answer your question more concisely… I personally think the whole project is a little strange and, yes, a transparent money-grab, but I hold out hope that the resulting movie will be fun to watch.

image

However, I’ll admit the candy-colored skin on humans is very weird for me. True, I suppose Hasbro wants to stay “on brand”, but it just looks strange and disrupts the immersion. Plus, I can’t help but see it as a way to conveniently dodge the who race issue of the ponies, but that’s a discussion for another day.

Filed under mlp monster high iam-artist equestria girls my little pony hasbro mattel barbie

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Transformers 30 Day Challenge: Day 30

Post your Collection


If you’re really up for it, you can watch a 10+ minute video with quickly shot Ipod footage of me showing off my poorly displayed and organized collection of Aligned Continuity toys and other related Transformers merchandise in nasally monotone…. And make the toys kiss one another.

To any rate, thanks for sticking with me throughout the Transformers 30 Day Challenge, it’s been really fun.

Filed under transformers transformers 30 day challenge thetransformers hasbro toys draqua personal stuff